Internet marketing goes by many different names and encompasses many different components. Other titles used for internet marketing include web marketing, online marketing, or e-marketing. In simple terms it is the marketing of products or services over the Internet.

 

The Internet is viewed by many as being the lowest costs for the distribution of information and media to a global audience. In addition, the internet provides an interactive media, providing the ability for instant response and also in seeking responses. Internet marketing has many broad definitions because it can refer to digital media such as the Internet, e-mail, and wireless media, and can even include digital customer data and electronic customer relationship management (ERCM).

 

Effective Internet marketing requires a comprehensive strategy. It begins with a company's business model and sales goals. These two areas are than integrated into the website function and appearance, focusing on its’ target market through proper choice of advertising type, media, and design.

 

Finally, internet marketing considers different stages of the customer life cycle by utilizing search engine marketing (SEM), search engine optimization (SEO), banner ads strategically placed on specific websites, e-mail marketing, and implementation of Web 2.0 strategies.