Search Engine Marketing
SEO: Search Engine Optimization
PPC: Pay Per Click
It's a Process, Not an Event
All the resources you spent into making your site beautiful, easy-to-use, is worthless if no one can find the website! Search engines, such as Google, Yahoo, MSN, AOL and many others, are by far the most common method by which consumers find what they need online. Fortunately, you have several options to increase your online visibility, but what method or methods will work best for you?
WSI's years of experience has led us to learn that the “one size fits all" approach doesn’t always address a clients’ specific needs. We base our marketing recommendations on our clients’ short and long term business goals, ensuring you choose the most efficient means for generating targeted, relevant traffic to your site.
Search Engine Optimization (Non-Paid Traffic)
The higher your site ranks on search engine result pages, the more likely your customer will connect with you. Increasing your ranking can be a complicated process, especially to the laymen without the specific expertise. There are over 100 factors search engines consider when deciding what position a site will appear on their search engine. Through our comprehensive SEO process, we analyze and apply optimization techniques specific to your business, ensuring an increase in your search result rankings. The best news is the resulting increase traffic to your website as you getting noticed by the right traffic at the right stage of their buying cycle.
SEO benefits include:
- High positioning potential for multiple keywords and phrases.
- Very economical where entire site may be accessed and optimized.
- Long term positioning can be obtained.
- Residual effects are applied to entire site.
Pay Per Click (Paid Traffic)
In some cases, you may achieve a higher return with a direct search engine marketing approach - purchasing a campaign through the search engines to have your site stand out. Whether you are spending a few $100 or $10,000 to get your site noticed and then the returning amount of new business dollars, WSI's aim is to consistently get you more clicks and more revenue!
By analyzing your business, niche, and campaign, we make sure you're set up and spending money to drive the most relevant traffic to your site. We pride ourselves in taking your success as our success.
PPC Benefits include:
- Top positioning for all purchased terminology.
- Immediate results. Can be started / stopped at will.
- Short term and seasonally friendly.
- Excellent for local marketers. Geographic friendly.
Contact E-Nor for a FREE Search Engine Marketing consultation online or at 1-866-638-7367.