For some real-world examples of how the Internet can help your business reach more customers and increase sales, have a look at our case studies. We’ve examined several of our clients from various business types and sizes to give you an inside look at how our Internet business solutions improved their businesses.
Front Range Honda
Colorado Springs, Colorado
WSI Consultant
Jerry Kane has been an internet consultant with WSI for five years. He has achieved distinction by winning WSI’s Excellence in SEO Services and is Google Adwords Certified. Prior to owning his WSI franchise, Jerry spent over 20 years in the Air Force, retiring as a Lieutenant Colonel in 2004.
The Client
I first met with the Sales Manager in Winter 2007. I followed up with him monthly as he was very interested in what we offered, but was waiting for their new website to go live before making a final decision. In the Summer of 2007 the website was completed and the administrative assistant to the owner acquired the responsibility to work with me in improving their online presence.
They had been accomplishing a PPC campaign in-house, spending $2,500 per month and not tracking any results. I asked and received permission to review their campaign. The next day I came back and declared I could get them as many clicks as they were getting today for $1,000 less as approximately 50% of their ads were not being seen. With some optimization efforts and reducing their bids I could ensure this. Within the first 30 days we accomplished what we said we would.
Next I convinced them to take some of this savings and apply it to a 10 term/10page Search Engine Optimization and Link Building Campaign
Summary
Google and Yahoo PPC campaigns and 10 Term/10 Page Search Engine Optimization and Link Building Campaign
Goals and Challenges
1) Spending $2,500 Monthly on Google and Yahoo PPC Campaigns and now understanding what the expenditure was doing for them
2) Dramatically increase their internet exposure, branding and click through rate for less money
The Solution
What did WSI do for the client? We dramatically increased their internet exposure, branding and click through rate. Within the first 30 days we accomplished what we said we would regarding the Pay Per Click campaigns. Next, I convinced them to take some of this saving and apply it to a 10 term/10page Search Engine Optimization and Link Building Campaign
Benefits to the Client
1) What was the result of your efforts for the end client? (Increase in business, more leads, etc?) Website traffic increased 80% in 6 months. Company still did not have a thorough tracking system in place to track sales initiated through the internet.
2) Testimonial from the Client
Diana Weaver, Front Range Honda, said, “I would highly recommend WSI as a search engine marketing provider. WSI is a professional organization with top-notch customer service. They are always available to answer my questions. Overall, we have been more than satisfied with WSI and their performance and support. They have more than exceeded our expectations within a very short period of time.”
Conclusion
1) This account led us to later getting the Al Serra Auto Dealership made up of four separate businesses and websites. We are accomplishing a Google Adwords campaign and 10 term SEO and Link Building campaign for them.
2) What did you learn from this project? I now know I should have done even more by giving them a call and email tracking system to see what leads were coming from the website. This is now a standard component of client marketing campaigns.